All posts tagged with 'analytics'
Using data to understand the effects of a four day working week
As you may have already heard, FreeAgent implemented a four-day week throughout the summer this year as a ‘thank you’ for the employees’ contributions during the pandemic and a year of working from home. Whilst Pat George’s blog post talks about measuring the success of the four-day week with “job satisfaction, business objectives and personal stress levels”, as an analyst, I wanted to see if I could find less anecdotal… Continue reading
The Value of an Internship at FreeAgent
Coming from a chemistry background, I’d never have thought that the skills I was learning at university could be transferred to working as an analytics intern at FreeAgent, but this summer I proved myself wrong. After spending a lot of time taking courses in Python and SQL with the Code First: Girls charity through a year of lockdown, this internship was the perfect opportunity for me to develop everything I… Continue reading
Control freaks: how we built our own version control for Matillion
We’ve all been there - it’s a couple of days or even the night before an important deadline and one of the following happens: You lose your memory stick with all your work on it and scramble to recreate it but can’t get it back to the way it was.You make some more ‘advancements’ to your work and suddenly everything is broken and you can’t seem to get it back… Continue reading
A day in the life of a Web Analyst
Hi, I’m Lana and I’m a Web Analyst within the Analytics team here at FreeAgent. I primarily look after our Google platform products such as Google Analytics 360, Google Optimize, Google Data Studio and Google Tag Manager. When I tell people my job title, usually the next question I get is ‘So what is it you actually do then?’ To help answer this question, I decided to spend a day… Continue reading
Six years of data science and analytics interns at FreeAgent
It’s hard to believe we’ve been running internships in our data teams for six years now, and we’re about to start recruitment for the seventh time. Things have changed a little since our first intern started, as last year saw more than four times as many staff in the wider team and our first remote internship during the coronavirus pandemic. I’ve always tended to think of our internships as a… Continue reading
Answering bigger questions with BigQuery
Over the past few weeks, we’ve configured BigQuery to enable us to combine our Google Analytics (GA) front-end data with our internal back-end data. In this post I’m going to talk about why we needed to do this, how we went about it and what we are hoping to achieve as a result. What’s the problem? Historically, two separate systems have been used at FreeAgent to track, store and analyse… Continue reading
Empowering our practices: Take 2
‘How can we use our data to understand and empower our accountancy practice partners?’ This is the question that I posed in my previous blog about delivering practice insights last summer. This question was the foundation for my project last year and is the one I came back to continue answering this year. To recap how the project was left at the end of last summer; I had created three… Continue reading
Return of the intern
A year on from my first data science internship at FreeAgent, I’m about to start my second one, and I’m getting ready for my second first day. It’s different this time though. Aside from the fact that I am now a fully fledged graduate (scary!), this internship is going to be based entirely within my living room, as the entire company is now working remotely. I have never worked remotely… Continue reading
What is a Business Intelligence Analyst?
The term Business Intelligence Analyst (or BI Analyst for short) can be a confusing one. Broadly speaking, the role of a BI Analyst can overlap with lots of other job titles that you might see out in the wild, such as: Data AnalystData ScientistInsight AnalystProduct AnalystMarketing AnalystCommercial AnalystReporting AnalystMI AnalystWeb AnalystCRM/Customer Analyst In general - and especially in the data world - job titles can often be inconsistent and subjective.… Continue reading
Deriving and verifying the uncertainty on conversion rate predictions
For the past few weeks I’ve been working on building a machine learning model that can estimate the probability that a customer will convert from the free trial to a paid subscriber. In practice, I combine the predictions from this model for cohorts of companies, which are defined by their acquisition channel and acquisition month, and so a method is required for calculating the conversion rate uncertainties for each cohort.… Continue reading