All posts tagged with 'GA'
Answering bigger questions with BigQuery
Over the past few weeks, we’ve configured BigQuery to enable us to combine our Google Analytics (GA) front-end data with our internal back-end data. In this post I’m going to talk about why we needed to do this, how we went about it and what we are hoping to achieve as a result. What’s the problem? Historically, two separate systems have been used at FreeAgent to track, store and analyse… Continue reading